A Well Established Looking Site Means More Profits
You know that part of creating a successful image is to look the part. Similarly, you can’t sell a web site that looks really new and unread. You want it to look well established with plenty of readers and fans. Luckily, WordPress offers you the option of setting the date of each post that you write. If you want the blog to appear to be more established, you simply put in dates in the past to make it seem like the blog was set up months ago.
The way to do this is through the Manage>Posts menu. Once you are writing a post to the right of it, you will see the option to set the publish status. There you can set the post to publish or keep the post private. But, in addition, there is also what appears to be a comment that says, “Published on: date and time. Next to that is a hyperlink word that says, “Edit.” Click on that hyperlink and you can set the date to anything you want.
Content, Look, And Layout
You will want to write your post paying attention to the content, the look, and even the layout of the blog post. For the content, you want relevant content with associated keywords. Hopefully, you are using PLR to get numerous articles up at one time. You can leave them unpublished until you want, or you can add them all in at one time, changing the dates to make it appear it is a more established blog. You will want at least 20 or 30 blog posts before you attempt to sell the site. The posts shouldn’t be too long as modern readers don’t want too have to wade through a really long post. If you keep them between 300 and 500 words that will be enough. And, more posts will make it more valuable as content is highly desirable from a buyer’s standpoint.
As for the look, it pays to add some images next to your content. It just adds more visual appeal and can significantly increase the marketability. Don’t get too crazy on the fonts, as that not as significant and can distract the reader from the many links and affiliate offers embedded in your posts.
The layout of a post is actually very important. It may not seem irrelevant, but actually it’s not. That’s because people read blog posts much more differently than they read paperback books. When a person lands on a web page, they typically are attracted via the title. That’s because search engines will pull up a title in the results pages and bold it with a little bit of the content showing to entice people to click in.
So, really the title is the big hook. And, when people click in, they may not have a whole lot of time to read a long article, but they will want to figure out quickly if the post is worth reading. So, they may look at the headings and subheadings, bulleted lists, and any bolded or italicized information first as they scan the page that comes up.
If you insert a list and bold some points, people can quickly gage whether they need to read each point more closely. Appropriate headings to split the paragraphs apart serve multiple purposes. They make it easier on the eyes when the post is pulled up, instead of seeing one large gob of writing slap them in the face. It allows you to add keywords in a place that is weighted more by search engines. And, finally, it lets the reader quickly scan the headings to see if they want to read the subsequent paragraphs or not.
The same is true of bulleted lists, bold, or italicized information. People may scan the page, pick out the relevant and important high points of the article and then decide whether to read more or not. They may even decide to try a different article and follow the same hopscotch towards the final goal of getting the information they want and need.
Finally, when you go to sell the web site, the buyers will be very impressed by all three of these factors. It shows that you took the time to understand the mentality of the average surfer and took great care to add special details that make your web site stand out as a worthwhile piece of Internet real estate property. It’s like the difference between selling a fixer upper and a house that has been staged to sell.
